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CHILLIES

Botanical Name: Capsicum annum                                                         Family: Solanaceae                                                              Origin: Mexico

Chilli City1. INTRODUCTION:

Chilli is an important spice used all over the world in one form or the others.Guntur district is known as land of chillies for its extensive cultivation of chilli crop in an extent of 18,400 ha. It occupies 75% of total Horticultural area in the district. That is why Guntur district is called by name Chilli City of India.Guntur Market Yard is being the largest chilli market in Asia, it influences the domestic and international prices of chillies. Guntur district in Andhra Pradesh alone produces 15% of the chillies area produced in India and the state of Andhra Pradesh as a whole contributes 40% of India’s chilli. production (des.ap.gov.in, 2020).

Andhra Pradesh tops the list in dry chilli production of 14.43 lakh tonnes covered under 2.46 lakh ha which contributes 32% of India’s chilli production.

Chilli was known to the Indians about 400 years ago. Indian chillies have been dominating the international chilli market. India is not only the largest producer but also the largest consumer and exporter of chilli in the world. India is the largest producer with 1.98 million tonnes and contributes 43% of world chilli production followed by China, Ethiopia, Thailand, Pakistan and Bangladesh. Chilli alone contributes 42% of the total spice export quantity of the country and is predominantly exported to countries like China, Vietnam, Thailand, Sri Lanka, Indonesia and Malaysia. Indian chilli is considered to be world-famous for important commercial qualities of colour and pungency levels.

2. UNIQUENESS OF ODOP:

Sannam Chilliy

Guntur Sannam Chilli (S4 type)

The word Guntur Sannam chilli (S4 type) has its origin in Telugu only confirms its Andhra Pradesh origin. The word Sannam stands for thin or long in Telugu. Sannam chilli belongs to the variety Capsicum annum. Guntur Sannam Chilli has been registered with the Geographical Indications (GI) registry of Government of India in 2009. The very name of the chilli indicates two facts like the description of the fruit and more importantly the strong antecedents arising from Andhra Pradesh. Guntur Sannam Chilli has got its own specific characteristics which have enabled it to earn international and national acclaim. Sannam chilli is generally known to trade as S4 type chilli and it is mainly used for its pungency and for the extraction and derivation of capsaicin. (https://www.gitagged.com/gi-tagged-guntur-sannam-chilli/)(spiceboard-GI guidelines circular).

 

 

3. CHILLI VARIETIES:

Chilli is cultivated in an extent of 18,400 ha. 60% of the area is covered with Hybrid varieties like Armour, US-341, BSS-355, Gayathri-155, Byadagi, Classic, Teja etc. and 40% of the area covered with open pollinated varieties like LCA-341, 273 & others.

Major Varieties of Chilli crop grown in the district
Sl.No. Company Name Variety Name
1 Nunhemps Armour
2 Kalash seeds BSS-355, Bangaram
3 Seminis  2222
4 Denova seeds Classic
5 Kubera seeds Byadagi
6 Syngenta 5531
7 Karthikeya 155
8 Namdhari 250,275
9 US seeds 341
10 Indam No.5
11 Mahyco seeds Tejeswini
12 LAM varieties LCA-625,620, LCH-111, LCA-657,LCA-680, LCA-684,LCA-643
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BASF-Armour

kalash

Kalash-BSS 355

bangaram

Kalash-Bangaram

byadagi

Kubera-Byadagi

karthikeya

Karthikeya-155

namdhari

Namdhari-275

mahyco

Mahyco-Tejaswini

lca

LCA-625

lca620

LCA-620

lch

LCH-111

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Kranthi LCA-657

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Chaitra LCA-680

lca 680

LCA-643

VC visit

Field visit by Dr. YSRHU Vice Chancellor Dr. T. Janaki Ram and group of scientists

Note: Chilli variety LCA- 643 is a high yielding dual purpose variety in Byadagi segment was recently developed and completed Minikit testing in all chilli growing areas of Andhra Pradesh.

4. DETAILS OF DISTRICT NODAL OFFICER, NODAL DEPARTMENT AND DEDICATED TEAM FOR ODOP:

Name of the Officer Designation Address Contact Number Email
Sri. B. Ravindra Babu Deputy Director of Horticulture, Guntur District District Horticulture Officer, first floor, GDCMS Building, Kannavarithota 4th line, Guntur. 7995086776 dhoguntur@gmail.com
Sl. No. Name Designation  & Jurisdiction Phone. No.
1 K.Janaki Horticulture officer (Technical), Guntur 7995086902
2 M.Baby Horticulture officer, Prathipadu 7995086905
3 P.Shireesha Horticulture officer, Guntur & Tadikonda 7995086903
4 P. Usha Horticulture officer, Ponnur & Tenali 7995086904
5 K.Deepika Horticulture officer, Mangalagiri 7995086901
6 P. Sridhar Reddy Horticulture Extension Officer, Tenali 8142019124

5. DEDICATED HELPLINE OR CALL CENTER / SUPPORT DESK FOR ODOP CONTACT DETAILS OF ASSISTANT DIRECTOR / DEVELOPMENT OFFICER:

Please drop an Email or call us on
Number: 7995086776
Email: dhoguntur@gmail.com

6. GOVERNMENT DEPARTMENTS WORKING IN THE DISTRICT FOR DEVELOPMENT OF CHILLI CROP

a. Department of Horticulture, Government of Andhra Pradesh

DoH

b. Dr. YSR Horticulture University, HRS, LAM

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Dr. K.Giridhar, Principal Scientist (Hort.) & Head, AICRP on Vegetables & Spices, Horticultural Research Station, Lam, Guntur District.

c. Spices Board, Regional Office, Guntur

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Sri Anan Debbarma, Deputy Director, Spices Board, Guntur

Spices Board, Regional Office, Guntur is functioning under ministry of Commerce and Industry, Government of India for the development and promotion of all Indian spices across the globe. The board has established for testing no. of samples and evaluate the Spice produce of the country. All laboratories are equipped with world class technologically advanced testing equipment. One of its laboratory is situated in Guntur, Andhra Pradesh which specializes in chemical testing of spices. The test undertaken in the laboratories to check the spices for the containment of aflatoxin, ochratoxin, volatile oil, capsaisin, curcumin, colour value and many other parameters. Spice Board came into existence in 1987 and its dedication towards delivering quality to customers since inception, has resulted in extensive and effective export promotion.

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Samples Collection

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Chillies Testing Lab

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d. Spices Park Edlapadu (M), Palnadu District

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Factories in Spices Park

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Chillies Drying on platform

amye. Agriculture Market Yard, Guntur: Sri K. Srinivasa Rao, RJDM, Guntur

The Market Yard is known as Asia’s biggest Chilli market yard. It is located at a distance of 5 K.M. from the heart of Guntur town, spreading over 49.73 acres in between National Highway and State Highway on either side of it. The chairman is the chief controlling and supervising authority of the Marketing authority. In accordance with the Central Government policy, the business transactions of Chillies in the Market Yard, Guntur are happening through “E-NAM” process from 09.10.2017.

 

 

 

Various facilities available in AMC, Guntur

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Administrative Building

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Aerial view of inner side AMC

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Quality Testing Lab

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Trading activity of

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Commission Agents,

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Merchants and Farmers

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Chillies Merchant Association Building

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Rythu Visranthi Bhavanam Exporter Building

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Hospital

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Weigh Bridge

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Police Outpost

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Fire Station

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Drinking Water

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Free Breakfast to Farmers

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Free Lunch to Farmers

7. DEPARTMENT OF HORTICULTURE:

ACTION PLAN:

Department of Horticulture has prepared Annual Action Plan with a financial outlay of Rs.10.95crto be implemented during the year 2024-25, duly giving preference to components like Shadenet nurseries, IPM chillies, Farm Mechanization, Mulching, Drip irrigation and Post-harvest infrastructure facilities like collection centres, cold rooms& cold storages for the development of chilli farmers. Under capacity building various awareness programmes are planned to the chilli farmers through campaigns, field visits, distribution of posters, pamphlets and audio- visual aids.

Various schemes implemented by the department of Horticulture to the chilli growing farmers:

The following schemes are implementing to the chilli growing farmers in Guntur district as per the action plan approved by the Commissioner of Horticulture, A.P. Guntur. Every scheme is implemented to the farmers with the kind approval of the Collector and chairman, Department of Horticulture, Guntur.

i. Construction of Shadenet houses:

At present farmers are raising Chilli seedlings under Shadenet instead of open fields in Guntur District. To provide quality chilli seedlings to the farmers, Shadenet nurseries are encouraged on large scale by the department with 50% subsidy of Rs.8,00,000/- for 4000 Sq.mts. area to the individual farmer. Registration of shadenet nurseries is taken up by the department to ensure quality seedlings production under Andhra Pradesh Registration of Horticulture Nurseries (Regulation) Act, 2010. Act no. 13 of 2010.

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ii. Integrated Pest Management:

Integrated pest management is a sustainable approach to manage pests by integrating biological, cultural, physical and chemical tools to minimize the cost of cultivation and environmental risks. Department is encouraging the chilli farmers by providing an amount of Rs.1200 as assistance/subsidy per Ha under IPM programme.

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iii. Supply of Plant Protection Equipment:

Timely application of Plant Protection sprayings and micronutrients helps to control the pests and diseases. Under farm mechanization component the horticulture department is providing 50% assistance/subsidy to Taiwan sprayers and Mini Tractors.

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iv. Mulching:

Mulching is a practice followed for conservation of moisture, to check weed growth, to reduce the evaporation losses and to improve the quality of Horticulture produce 50% assistance is provided by department on mulching at Rs.16000/- per Ha. Limited 2Ha. Per farmer.

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v. Drip Irrigation:

Drip irrigation is the most efficient water conservation and nutrient delivery system for growing of both Horticulture and Agriculture crops. By adoption of Drip irrigation one acre of water is sufficient to irrigate 3 to 4 acres of land. Government of Andhra Pradesh is giving very much importance to the implementation of micro irrigation and also provide 90% subsidy to the small and marginal Chilli growing farmers under assured irrigation conditions. The benefit of the micro irrigation is reducing the weed growth, power consumption, labour charges, time consumption, wastage of fertilizer and provide good growth to the cultivated crops will get quality produce to get high remunerative prices in the market.

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vi. Cold storage units:

For storage of chilli produce under controlled conditions department is encouraging construction of cold storage units on credit linked back ended subsidy up to Rs. 140.00 lakhs per unit with 5000 MT capacity. These units are useful to the farmers whenever the rate is high in the market, the produce will be sold by the farmers at remunerative prices.

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vii. Collection centres & Cold rooms:

For creation of minimum infrastructure facilities to FPO groups, the department is encouraging establishment of collection centres for collection, sorting, grading and packing & storage of Chilli produce by 75% subsidy up to Rs. 11.25 lakhs & Rs. 9.375 lakhs to collection centres and cold rooms respectively.

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Collection Centre (Sahajamithra Rythu uthpathidarula compay ltd. at Phirangipuram)

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Cold Room (Srestha Farmers producer company limited at Kollipara)

viii. Trainings and awareness campaigns:

Creating awareness to the farmers on Integrated crop management by IPM/INM through campaigns, Pamphlets, Posters and also through Audio-visual aids at RBKs. Field visits were conducted by Department Officials along with scientists from HRS, LAM, Guntur. Also conducted Thotabadi programme at village level based on the crop specific as per the instructions of the Government.

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Thotabadi programme

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ix. Farmers Producer Organizations (FPOs):

In Guntur District 25 FPOs are working. Out of which 20 FPOs are active, out of that 12 FPOs are associated with ODOP product like making Chilli powder and pickles to improve the livelihood of the families. Financial assistance provided to FPOs by the Department of Horticulture and NABARD for their regular functioning and as well as for their Business Development.

Sl. No. FPO Name Address & Contact Number Registration Number Registration Date Total Members
1 Sri Pothuraju rythu mitra Farmer Producers Company Limited D.No: 3-123/1, Varagani, Pedanandipadu, Cell no: 6304851788 U01113AP2023PTC111624 05-Jul-23 300
2 Sri Dhulipala Veeraiah chowdry Farmer Producer Company Limited D.No:4-55, Munipalle, Ponnuru, Guntur, Cell no: 9618108762 U01113AP2023PTC111503 21-Jun-23 300
3 Bhuputhra Farmer Producer Company Limited D.No:2-710, Ananthavarappadu, Vaticherukuru Mandal, Guntur – 522017, Cell no: 7675862930 U01100AP2022PTC122619 06-Sep-22 458
4 Munikotipuram Agri Farmers Producer Company Limited Munnangi, Cell: 9440071667 U01400AP2020PTC116416 13/11/2020 370
5 Swacha Ahaar Producer  Company Limited Nandivelugu, Cell: 9989646499 U01100AP2021PTC120104 22/11/2021 392
6 Narakoduru Vegetable Farmers Producer Company Limited NTR Statue  4 Roads circle, Narakoduru, Cell: 9985124292, Cell: 9491011117 U01100AP2019PTC113769 13/12/2019 500
7 Valiveru Citrus Farmers Producer Company Limited Valiveru Village, Chunduru Mandal, Guntur District U01400AP2020PTC114125 07/02/2020 325
8 Prathipadu Farmers Producer Company Limited Doo No:3-4,Near Indira Gandhi statue, Prathipadu (Village), Prathipadu Mandal, Guntur District, Andhra Pradesh, INDIA, Pin code:522 019, Cell: 9502301004 U01409AP2019PTC111227 18/02/2019 405
9 Sahajamitra Farmer Producer Company Limited 3-53 , Ameenabad  phirangipuram, guntur . Ap 522529, Cell: 9866120337 U01100AP2020PTC114397 19/03/2020 765
10 Adarsha Corn Farmer Producer Company Limited Adarsha Corn Producer company Limited, D.No:1-82. KAKUMANU, Guntur District, Andhra pradesh, INDIA. Pin code:522 112, Cell: 9581315131 U01403AP2015PTC097165 12/08/2015 430
11 Mangaladhri Agri Producer Company Limited Nutakki, Cell: 9491011121 U01400AP2015PTC096967 07/09/2015 606
12 Sehamitha Agri Producer Company Limited Plot no:5-629/1,Mangalagiri, Near Coco Cola Company, Guntur-522-503, Andhra Pradesh, INDIA, Cell:  9491011123 U01403AP2015PTC097719 10/11/2015 512
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x. Nursery Registration:

Registration of shadenet nurseries is taken up by the department to ensure quality seedlings production under Andhra Pradesh Registration of Horticulture Nurseries (Regulation) Act, 2010. Act no. 13 of 2010. So far 57 no. of Shadenet & Ornamental nurseries were Registered in the district under Nursery Act. (List Enclosed)

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Inspection of Shadenet Nurseries for issue of Licenses to the farmers

xi. Pradhan Manthri Formalisation of Micro Food Processing Enterprises (PMFME):

Through the scheme Technical, Financial and Business support will be provided to new individual small and marginal enterprises and existing enterprises i.e., Microfood processing units. During the year 2023-24, eight no. of chilli processing units were sanctioned to eight no of beneficiaries with 35% subsidy maximum limit of Rs 10 lakhs to the individual beneficiary.

Sl.No. Applicant name Application Id Mandal Category Product Mobile No.
1 Bathula Anuradha 12850623988675 Guntur BC Chilli powders 8341465122
2 Dhupam Rajesh 12850623958562 Tenali BC Chilli powders 9948872019
3 Kotla Sudhakar Reddy 12850623902582 Phirangipuram OC Chilli powders 6928958648
4 Rayudu Chandra Kala 12850623961691 Tenali BC Chilli powders 9182754312
5 Dhupam Veda Pavani 128506231010016 Tenali BC Chilli powders 7386081157
6 Santhapurapu Daveedu Raju 12850623915195 Medikonduru BC Chilli powders 8096131466
7 Dupati Kalyani 128506241126963 Prathipadu BC Chilli powders 7680820309
8 Islavth Suguna Bai 128506241101952 Vatticherukuru ST Chilli powders 8309246833
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Units inspected & Interacted with the beneficiaries by Dy. CEO, APFPS, Mangalagiri

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Units inspected & Interacted with the beneficiaries by Dy. CEO, APFPS, Mangalagiri

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8. Digital Green organisation with financial support of Bill & Melinda Gates foundation (BMGF), San Francisco, USA.: – Sri K. Mastan Vali, Regional Technical Coordinator, Guntur

Horticulture department isin collaboration with Digital Green organisation has planned to take up various activities for chilli growing farmers like Soil testing, FPO capacity building trainings, Quality testing awareness campaigns, trainings on equipment handling to champion farmers, conduct of Buyer and Seller Meet for Market Linkages in Guntur district. Digital Green is a private agency in collaboration with Department of Horticulture has launched e-mircha project in the state wherever chilli crop is grown predominantly in various districts of Andhra Pradesh. Through this project technical know-how is provided to the farmers on chilli crop management in the form of short videos and voice messages through RBK staff at various stages of the crop period. They also carryout quality testing of chilli samples which facilitates better prices. All these activities are taken up by the Digital Green agency to the farmers on free of cost.

A Chatbot on Chilli was developed by Digital Green organisation for the users to provide basic knowledge and enhance the capacities of the frontline workers with regard to Chilli crop. Short videos & voice messages on chilli crop and disease management were developed by Digital Green Organisation and disseminated to chilli farmers through RBK staff. Apart from these crop advisories also being shared on real-time basis to synchronize the ground reality.

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                                                                 E MIRCHA 2.0 Launching Programme Conducted at State Level, Guntur

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                                                                     E MIRCHA 2.0 Launching Programme at District Level, Guntur.

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                                                                                             State Level Buyers and Sellers Meet – Guntur

9) Rythu Bharosa Kendralu(RBKs):

Establishment of Rythu Barosa Kendras System is the newly formed by the Government of Andhra Pradesh in Agriculture and allied sectors for the welfare of the farming community at village level. The activities like e-crop booking, Supply of Inputs, Supply of good quality seed, organization of field level trainings, Demonstrations, field visits and giving crop advices to the farmers at various stages of the crop period provided to the farmers through RBKs.

  •  RBKs are providing all activities/ services to the farmers at single point administration.
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                              RBK Building                                                                   Kiosk                                                 Supply of Green manure seed                                                    E-crop booking

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                                                                Supply of inputs                                                          Supply of fertilizers                          Supply of IPM kits (Yellow Sticky Trap)           

10) DETAILS OF TRAININGS AND AWARENESS PROGRAMS, EXHIBITIONS AND WORKSHOPS CONDUCTED:

1. The Horticulture Department has conducted various awareness programmes to chilli farmers through campaigns, field visits, distribution of posters, pamphlets and audio- visual aids. Departmental officers had conducted training programmes in co-ordination with Dr. Y.S.R.H.U, HRS LAM on chilli cultivation and management practices like IPM and INM to control whiteflies & thrips. 

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                      Release of leaf let on LCA-643 Chilli variety organised meeting in Jonnalagadda (v), Tadikonda (M)       

Information disseminated to the farmers through the Audio Visual Aids:

a. RBK Recordings:-     

Date

Name of the topic

Name of the Scientist

Name of the channel

01-05-2023 Mirapa naarumadi thyarilo teesukovalsina jagrattalu mariyu pantaku mundu pacchi rotla pyrla saagu pramukytha Dr. J. Phani Kumar, Scientist (Hort.) ICC, Gannavaram, Vijayawada
17-05-2023 Benda saagu- melainaYajamanya Paddatulu Dr. A. Rajani, Senior Scientist (Hort.) ICC, Gannavaram, Vijayawada
28-06-2023 Mirapalo rakaala empika mariyu melina yajamnya paddathulu Dr. A.Rajani, Senior Scientist (Hort.) ICC, Gannavaram, Vijayawada
28-07-2023 1.Kuragayalalo Melina yajamanya paddathulu.
2.Aaku kuralalo Melina yajamanya paddathulu.
3.Kuragayalalo samagra purugulu mariyu tegulla yajamanyam.
Dr.R.Naga Lakshmi, Senior Scientist (Hort) ICC, Gannavaram, Vijayawada
24-08-2023 Mirapa pantalo samagra yajamyam Dr.C.Venkata Ramana, Senior Scientist (Hort) DD Saptagiri, Vijayawada
25-08-2023 Flower thrips management in chilli Dr.K.Sireesha, Senior Scientist (Ento) RBK channel, Gannavaram

b. Radio:-

Date

Name of the topic

Name of the Scientist

Name of the channel

23-08-2023 Mirapa pantalo samagra sasyarakshana Dr.K.Sireesha, Senior Scientist (Ento) AIR, Vijayawada

c. Private TV Channels: –

Date  

Name of the topic

Name of the Scientist

Name of the channel

19-1-2024 Harvesting and Post-harvest handling in Chilli telecasted on 19-1-2024 Dr. A.Rajani, Senior Scientist (Hort.) Annadata channel

d. Webinar on “Integrated crop management in chilli” organized by Dr. YSRHU, TP Gudem:

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e. HRD Training programme on “Improved Crop Management in Chilli” held on 23-11-2023 at Dr. YSRHU-Horticultural Research Station, Lam.

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f. Technology on green chilli powder has been developed in varieties and hybrids by HRS, Lam.

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2. Spice Board, Regional Office, Guntur has organised various training programmes to chilli farmers, traders and exporters on chilli quality improvement, market linkages and chilli export.

a. Training programme was conducted on Good Agricultural practices (GAP) in chilli at Spice Board Guntur.

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b. Training program on One Day Entrepreneurship on Spices Export organized on 07th June, 2023 at Spices Park, Edlapadu, Palnadu District.

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c. Market Linkage Training Program on 12/12/2023 at Nudurupadu (V), Phirangipuram (Mdl), Guntur (Dist).

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d. Training programme organised by Spice Board Guntur at Agriculture Market Yard
(Mirchi Yard)

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e. Sugandha Udyog Manthan on 12/2/2023 at Vignan University, Guntur Dist.

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3. Department of Horticulture in association with agriculture department has conducted Kharif preparedness programme for the year 2023-2024 before commencement of the season with all seed companies, input dealers, AP seeds and department officials to ensure timely supply of quality seed as per the farmer’s requirement.

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4. Horticulture Department has participated in various exhibitions conducted in the district i.e., August 15th, January 26th, Vikasith bharath programme at Mamillapalli (V), Ponnur (M), Centre of Excellence Foundation stone programme at Nakerikallu (M), Palnadu District. Department of horticulture participated in VAIGA – 2023 (Value Addition for Income Generation in Agriculture) workshop held at Thiruvananthapuram, Kerala from February 25th to March 2nd 2023 & World Spice Congress exhibition held in September 2023 at Navi Mumbai.

  • Horticulture departmental stall arranged at Police Parade Grounds, Guntur on the eve of Independence day Celebrations on 15th August 2023:

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  • Horticulture departmental stall arranged at Police Parade Grounds, Guntur on the eve of Republic day Celebrations on 26th January 2024:

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  • Vikasith Bharath programme organised at Guntur and Ponnur:

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  • Centre of Excellence Foundation stone laid programme at Nakerikallu (M), Palnadu Dt.

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                                                        Arrangement of Chilli Exhibition stall

  • VAIGA – 2023 (Value Addition for Income Generation in Agriculture) workshop held at Thiruvananthapuram, Kerala.

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  • World Spice Congress exhibition held in September 2023 at Navi Mumbai.

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                                                        Arrangement of Departmental stall of Chilli